Brand Identity Concept
A Stronger Visual Identity for Graham-Tech
A refreshed brand system designed to feel professional, recognizable and flexible across the new website, apparel, safety gear, vehicles and everyday company materials.
A refreshed brand system designed to feel professional, recognizable and flexible across the new website, apparel, safety gear, vehicles and everyday company materials.
The palette combines deep green and blue tones associated with environmental services, safety and trust, supported by lighter complementary colors for flexibility throughout the brand.
The identity includes horizontal, stacked and single-color treatments so the brand can remain consistent whether it appears on a website, document, uniform, vehicle or dark background.
The abbreviated GT mark provides a compact secondary brand element for spaces where the full Graham-Tech logo would be too detailed or too wide.
It gives the brand another recognizable visual asset while retaining the established blue and green color direction.
The new identity is designed to translate cleanly across both customer-facing materials and real-world applications, helping Graham-Tech present a consistent image wherever the brand appears.
The goal is not simply to create a new logo, but to establish a cohesive visual system that can support Graham-Tech across its website, field operations, marketing materials and future growth.